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"The United States was not founded on an ethnicity, language, or religion that could be taken for granted as the primal source of national identity. Instead, it was founded on a set of beliefs and convictions, what Thomas Jefferson described as self-evident truths, that were proclaimed in 1776 and then embedded in the Bill of Rights of the Constitution.

To become an American citizen is not a matter of bloodlines or genealogy but rather a matter of endorsing and embracing the values established at the founding, which accords the men who invented these values a special significance."

- The Founding Fathers; Encyclopedia Britannica

“The American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position.”

- The Epic of America by James Truslow Adams (1931)

The phrase “Be American” is all about the American idea, the American Dream and that in turn is what The All-American Hustle is all about. When our Founding Fathers created this great nation they created something unlike any other nation, a nation where your nationality was based on this American attitude built on the beliefs and convictions ingrained in all of us. The Founders created a nation where you could be whatever you wanted to be as long as you worked for it. Your final outcome was never guaranteed, but you were guaranteed to have the opportunity to strive for the outcome you desired based on the blessing of being American.

Unlike the European nations they and their ancestors had left, our Founders themselves were an example of this American idea by being a political elite based on merit rather than genealogy, thus men from impoverished origins such as Alexander Hamilton and Benjamin Franklin were able to reach this top tier of society based on their own talents rather than bloodlines.

This American idea still holds true today, it is the American Dream and we think our slogan encompasses these ideas, “Be American, Hustle.” America is a place where you can be whatever it is that you want to be, all it takes is work. Being American demands greatness, the only way to achieve this greatness is through Hustle.

Marco Rubio, the son of Cuban immigrants, said, "In America, we are all just a generation or two removed from somebody who made our future the purpose of their lives." We owe it to those who came before us and made this possible and those who will come after us.

To he whom much is given, much shall be required. By birth or by immigration, you were given the right to Be American, you are now required to Hustle.